Sunday, October 24, 2010

Pave the way for the three 3G operators in the New Year "get together" institutional adjustment



3G has just spent the first year of the Chinese telecom operators, in the new year began suddenly to accelerate the pace of restructuring.

January 11, China Unicom announced that the group will be adjusted more than ten departments. China Mobile and China Telecom to adjust the structure are almost simultaneous implementation.

Unicom's 32 departments reduced about half

January 11, the reporter learned from authoritative sources, the new China Unicom merger institutions are adjusting. First of all, the front in the market, will integrate marketing, customer individual customers and the Department of Family Ministry, the establishment of marketing and sales; Secondly, support in the background, the combined fixed-line construction sector, fixed line and mobile network operation and maintenance sector companies, set up the China Unicom's network division. Meanwhile, the consolidation of management information systems, and business support systems department, the establishment of the Ministry of Information. In the functions, the consolidation of risk management and the Department of Legal Affairs, Ministry of the establishment of legal and risk management; to integrated into the Department of Administrative Service Center, will share the center into the Finance Ministry of Finance.

Particular concern is the integration of new R & D the first time China Unicom, China Unicom will establish a new Institute; In addition, the letter will also be integrating new countries, China Book Company No. navigation class of business, to form a new professional management company.

As of the end of 2009, the new China Unicom total of 28 departments, count mobile network company consists of four departments, total of 32 departments. China Unicom to adjust the framework to retain after the about 10 departments.

Meanwhile, two other carriers are also self-study internal strength. From the China Telecom 2010 conference on understanding, China Telecom has also started to adjust the company front organization.

Recently, also came news of China Mobile, China Mobile has formally announced later set up a "terminal department."

Purpose is to pave the way for the 3G

According to China Unicom Group, the relevant figure, China Unicom, the realignment aims to streamline the administrative system, fully integrated resources, improve operational efficiency. Indeed, since 2009, according to telecom restructuring plan of China Unicom and China Netcom merger, the new China Unicom total number of employees was as high as 52 million people, organizational structure and personnel redundancy chaos phenomenon restricted the development of the new China Unicom 3G.

The same time, informed sources said the new structure adjustment is to "promote the mobile business sector and the integration of fixed-line business, 3G networks and GSM networks sector sectoral integration."

Close to China Unicom executives told reporters that 11 people executive team Unicom highest policy remain unchanged. Determine the new adjustment program in the group, the provincial branches will also be gradually adjusted to be docking with the group structure. In addition, some provinces and cities, general manager of the company will change.

However, telecommunications in China, for the adjustment does not want to reveal it. According to a person familiar with the matter introduced in 2010, China Telecom will increase the government-enterprise customers and public customers in rural areas, market expansion efforts overseas and the North, 3G products have been identified as key to promote the project.

"China Telecom will set up a department of public clients, overseas business development department, customer service and product centers and other departments." Disclosed above, as at present, China Telecom, Ministry of individual customers and residential customers have been merged into the Department of the Ministry of public customers.

China Mobile newly established "Department of the terminal," originally isolated terminal marketing and terminal management functions of the center of unity. This is also the industry as China Mobile terminal market to pave the way for the TD signal.







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